10.03.2010 TUI Marathon Palma de Mallorca sets sights on the English market
IBATUR Partner for the seventh event

Berlin, 10 March 2010. With travel packages for Germany, Austria, Switzerland, UK and the Netherlands the seventh TUI Marathon Palma de Mallorca is more international than ever. In particular the travel operator aims to penetrate the English market and its huge marathon potential. “The results from the IPSOS market research study on sport sponsoring demonstrate that some four million Germans know the TUI Marathon Palma de Mallorca,” says Michael Lambertz, head of Group Marketing at TUI. “One of the major objectives for 2010 is to achieve similar outstanding levels of recognition in England and the Netherlands. We intend to reach this target together with out partners.” IBATUR, the Institute for Balearic Tourism, is again TUI’s partner for the TUI Marathon Palma de Mallorca. “In the area of tourism and sport the TUI Marathon Palma de Mallorca has already become a classic and a flagship for the island of Mallorca,” said IBATUR director Susanna Sciacovelli at the ITB in Berlin. For the first time the TUI marathon has found a British cooperation partner - the Family Holiday Association. This organisation helps sick and socially disadvantaged children to go on holiday with their families.

Susanna Sciacovelli (Director of Institute for Balearic Tourism), Michael Lambertz (Chief Marketing Officer TUI Travel plc), VicenteTorres (General Director for Promotion of the Tourism Office from the Balearic Goverment.)

Info: The 7 international TUI Marathon Palma de Mallorca takes place on 17 October 2010. The organisers expect more than 6,000 runners from all over Europe to line up at the start of the marathon, the half marathon, the 10-kilometre run and the walking/Nordic walking events. The title sponsor of the corporate run this year is business travel specialist First Business Travel. The competition seeks the fasted corporate teams in Europe in the framework of the First Business Travel Running Awards. To do justice to the growing number of participants and to decongest the finish zone, all disciplines will be starting at nine o’clock. The starter’s orders for the popular UNICEF Kids Run are already given on 16 October 2010.

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Kathrin Spichala, telephone +49(0) 511 567 2125
Christine Mühlenhof, telephone +49 (0)172 902 7076